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Tomiwa Ogunmodede
Tomiwa Ogunmodede

88 Followers

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Mar 26, 2022

Designing for Underserved Communities

It is our responsibility as designers to empathise with the users of whatever solutions we are tasked with designing and the problems they seek to solve. However, it can be difficult when we are working on problems with which we have little or no familiarity and are unable to contextualise…

Design

3 min read

Designing for Underserved Communities
Designing for Underserved Communities
Design

3 min read


Apr 1, 2021

Jobs-To-Be-Done Framework: Piggyvest — A case study

“The Jobs-to-be-Done theory posits that when we buy a product, we essentially “hire” it to help us do a job. If it does the job well, the next time we’re confronted with the same job, we tend to hire that product again. …

Product Development

3 min read

Jobs-To-Be-Done Framework: Piggyvest — A case study
Jobs-To-Be-Done Framework: Piggyvest — A case study
Product Development

3 min read


Dec 31, 2019

The Nature of Human Existence

All definition is comparison. Basically, to understand what something is, you need a frame of reference with which you’re already familiar to compare it with. Thus, if I asked you to define ‘dance’ — the concept. …

Christianity

3 min read

The Nature of Human Existence
The Nature of Human Existence
Christianity

3 min read


Dec 8, 2019

The Nature of my Belief — In God

Do you know how we’re told to have an unshakable belief in God? Well, a lot of the time I do. Oh I genuinely do. The spirit shaking, deep conviction, teary-eyed type of belief, the works, basically. And then sometimes I just don’t — at least not in the way…

God

3 min read

The Nature of my Belief — In God
The Nature of my Belief — In God
God

3 min read


Nov 28, 2019

Life.

Life. What is it to you? Are we living just so we die? Is that our purpose? Is that all there is to it? Death is the one inevitable occurrence in life. More so than rain and taxes — forgive me, Aunty Celine. I was headed back to Lagos from Ibadan a couple of weeks ago…

Life

2 min read

Life.
Life.
Life

2 min read


Nov 4, 2019

The “Potato Effect”

Two guys started working, on the same day, at a large company. Let’s call them Pete and John. After about 5 years Pete made an appointment with his boss. …

Work

2 min read

The “Potato Effect”
The “Potato Effect”
Work

2 min read


Nov 1, 2019

I need to write more

I love reading. Love, love! I could read other people’s words for days without end. Writing? Not so much. Just the thought of distilling my ideas into words and then typing them hurts my head physically. I have decided to write more however, in spite of this ‘crutch’. Pray for me! I’ll stumble, I’ll chicken out, I’ll conveniently forget to. But, I will not stop. And this post is my pledge not to. Here’s to infinity and yonder!

Writing

1 min read

Writing

1 min read


Jan 9, 2019

Leadership & Succession

Al-Bashir, Mswati, Bongo, Biya, Mbasogo, dare I say, Buhari. Africa has spawned a whole generation of failures who call themselves ‘leaders’. We have engendered and continue the practice of “chop alone; die alone”; an all consuming need to satisfy the needs of self above all other things. Much of our…

Leadership

2 min read

Leadership & Succession
Leadership & Succession
Leadership

2 min read


Oct 12, 2018

I still struggle.

I still struggle. I find it quite difficult talking about my successes. Even more so than talking about my failures. I’ve had huge success heading a team at a fast growing startup aiming for unicorn status and if you asked me, all I can seem to talk about is how…

Entrepreneurship

1 min read

Entrepreneurship

1 min read


Nov 12, 2016

This World my Dad bequeathed me.

So, it’s safe to say we live in ‘strange times’, yes? No, I’m not talking about Brexit or ‘The One Who Would Trump All Expectations”. No. this isn’t one of those posts. This is personal. I mean, I sometimes look at my dad and I get a wry smile. On…

Life

2 min read

Life

2 min read

Tomiwa Ogunmodede

Tomiwa Ogunmodede

88 Followers

Product Designer. Brand Strategist. Problem Solver.

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