Voices Matter: The Power of Storytelling in Design

Tomiwa O
5 min readApr 15, 2024
Photo by @charlesw on Retna

As designers, we wield immense power in shaping solutions. Our choices — of colours, typefaces, and interactions — all culminate in experiences and products that can tangibly affect people’s lives. But true empathetic design transcends just making things look good or work smoothly.

True empathetic design means understanding the people we’re designing for — their stories…

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Tomiwa O

Product Designer. Brand Strategist. Problem Solver.