“The Jobs-to-be-Done theory posits that when we buy a product, we essentially “hire” it to help us do a job. If it does the job well, the next time we’re confronted with the same job, we tend to hire that product again. And if it does a crummy job, we “fire” it and look for an alternative.”*

This statement implies that to build a good product that is relevant to its users, we have to have a deep understanding of the jobs that our users need to be done. …

Tomiwa Ogunmodede

Product Designer. Brand Strategist. Problem Solver.

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