Voices Matter: The Power of Storytelling in Design

Tomiwa O
5 min readApr 15, 2024
Photo by @charlesw on Retna

As designers, we wield immense power in shaping solutions. Our choices — of colours, typefaces, and interactions — all culminate in experiences and products that can tangibly affect people’s lives. But true empathetic design transcends just making things look good or work smoothly.

True empathetic design means understanding the people we’re designing for — their stories, struggles, and dreams. It demands that we step outside our own experiences and truly immerse ourselves in the stories of the communities we seek to serve. Those stories are the key to creating solutions that make a real difference in their lives.

My own design journey has taught me this time and again. As a proud graduate of Obafemi Awolowo University, with a background in Computer Science and Economics, tech has always been my passion, and this passion has evolved into a career where I’ve consistently been driven to use design thinking to tackle complex, real-world socio-economic issues across various sectors.

Whether it’s designing for rural communities or building financial tools for families, the heart of my work is a deep desire to understand the real experiences of people.

My approach? Simple: listen to stories, understand the struggles, and then innovate.

Learning from Farmers



Tomiwa O

Product Designer. Brand Strategist. Problem Solver.