In my previous article, we talked about why empathetic design is so important when creating solutions for underserved communities. Now, we’re going to take a closer look, turning those theories into practical strategies, inspired by real-world examples. These communities might not have a lot of material wealth, but they’re rich…

Lagos, Nigeria’s commercial capital and my beloved city of birth, with its lively markets, vibrant colours, and… well… infamous traffic jams. It’s a problem as notorious as it is persistent, but what if we borrowed a page from Dubai’s transportation playbook? Is it plausible that we could significantly enhance our…

Death is a topic that many people find difficult to discuss and accept. It is a natural occurrence that every living being will eventually face. As I read somewhere, “death doesn’t happen to you. It happens to the people you leave behind.” This statement makes perfect sense to me. When…

It is our responsibility as designers to empathise with the users of whatever solutions we are tasked with designing and the problems they seek to solve. However, it can be difficult when we are working on problems with which we have little or no familiarity and are unable to contextualise…

“The Jobs-to-be-Done theory posits that when we buy a product, we essentially “hire” it to help us do a job. If it does the job well, the next time we’re confronted with the same job, we tend to hire that product again. And if it does a crummy job, we…

All definition is comparison. In essence, to truly know or understand something, you need a familiar point of reference for comparison. Essentially, definition relies on comparing something unknown, to something known. So, if I were to inquire about the definition of ‘dancing’ as a concept, you would likely respond with…

Do you know how we’re told to have an unshakable belief in God? Well, a lot of the time I do. Oh I genuinely do. The spirit shaking, deep conviction, teary-eyed type of belief, the works, basically. And then sometimes I just don’t — at least not in the way…

Life. What is it to you? Are we living just so we die? Is that our purpose? Is that all there is to it? Death is the one inevitable occurrence in life. More so than rain and taxes — forgive me, Aunty Celine. I was headed back to Lagos from Ibadan a couple of weeks ago…

Two guys started working, on the same day, at a large company. Let’s call them Pete and John. After about 5 years Pete made an appointment with his boss. …